Mobile booking engine

Bookassist v10 Mobile

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Services

Front End, UI, UX

Technologies

HTML, Invision, React, Sass, Sketch, Webpack

Year

2018

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A full-featured mobile booking experience that combines cutting edge UX design with fast mobile booking engine technology

Goal

The continuing rise of mobile for hotel reservations, put a stress on the necessity of improving both the look & feel and the functionality of the former mobile booking engine.

Solution

A brand new platform based on ReactJS and Redux was the choice. Better performance, scalability and a component-focused development. Along with that, new booking workflows were designed in order to improve user experience.

Results

Initial analysis of the performance of V10 Mobile shows huge conversion uplift for hotels.

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increase on Average Booking Value (ABV)
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increase on the share of bookings on mobile vs desktop

Workflows

Due to the complexity of the project, I worked in several workflow documents in order to provide a more accurate solution.

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Option A
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Option C

User testing

Several user testing techniques like surveys and interviews have been applied in order to answer better user’s requests.

Entirely new booking platform experience. Amazingly engaging and user-friendly booking workflow

Select your dates

Choose rooms

Configure your room

Edit your cart selection

Book your stay

In a seamless 4-step checkout process