Landing page
Cetelem deposits
An elegant and sleek design crafted to enable users to seamlessly simulate and open deposits
Services
Product design, UI, UX
Technologies
Figma, Overflow
Year
2024
Goal
Cetelem has introduced their newest deposit options, designed to attract both current clients and potential customers. To access these offerings, users must first open an account.
Solution
The landing’s primary objective is to prompt users to begin the account opening process, thus it must present all necessary information in an engaging and user-friendly manner.
Results
0
%
of users open an account*
One third of incoming users click on “Open account” button which is the first step towards setting up a deposit
The simulator: your ultimate sidekick
Users need to simulate the benefits of a deposit in order to maximize their savings' profitability
To be or not to be: who's my client?
Since users on this landing page may be clients or prospects, we've tailored the journey accordingly
- For prospects: a four-step journey where users begin by opening an account.
- For clients: a two-step journey where users are redirected to the Cetelem App
* Data from April 1st to May 10th reveals that out of 11.393 unique visitors who landed on the page, 3.721 engaged by clicking on the "Open Account" call-to-action (CTA), initiating the deposit contracting process.