UX case study

Duo Account

A banking digital product aimed at young couples who want to manage wisely their expenses and savings.

Services

Branding, UI, UX

Technologies

Sketch

Year

2017

Goal

A Spanish bank wants to launch a new financial product aimed at young couples who want to have a shared account for managing their expenses and savings.

Solution

Duo Account allows these young couples managing in an intuitive and transparent way their savings and expenses, where Duo Deposit and Smart Saving mode are the milestones of this financial product proposal.

Defining user personas

Personas are based on the real users that will eventually interact with our digital product

Miguel

Back End Developer

  • 30 years
  • Loves traveling
  • Creative, shy and responsible
  • Techy, thoug not a social media fan
  • Wants to buy a car

Elena

Consultant

  • 29 years
  • Loves going to gigs
  • Extroverted, social and curious
  • Uses Instagram and Facebook
  • Wants to buy a house
Our target: a young couple, who share an apartment in the city and are advanced app users

Duo Account

The anatomy of the account’s dashboard relies on a tab navigation from where you can access to all the functionalities:

  • Movements (categorization & search)
  • Duo Deposit
  • Smart Saving
  • Operations
  • Queries

Duo Deposit

Young couples can set a limit to their Duo Account. Once that limit is overcome, the rest of money will be saved in Duo Deposit generating more profitable interests.

Smart Saving

This service will help users to save the amount necessary for a specific objective (a car, holidays ...) within the time limit they set.